DIGITAL MARKETING

Project: Integrated Brand Management and Event Promotion for Vinyl Cup Records

As Vinyl Cup Records’ Creative Manager, I led the transformation of the brand narrative and online presence. Taking charge of digital platforms, I seamlessly managed social media platforms, the websites, and operations for stores and artists managed. I coordinated pop-up events and enhanced the overall digital experience with the Oh Boy Roadshow, a collaboration with Oh Boy Records,. Within this dynamic environment, I crafted engaging stories, streamlined artist schedules, and amplified online presence. Notably, I redesigned Vinyl Cup Records’ WordPress website, introducing a sleek, user-friendly theme. My strategic content marketing approach contributed to the success of both the record stores and the Oh Boy Roadshow, offering a compelling digital experience for artists and music enthusiasts.

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DIGITAL MARKETING

Project: Integrated Brand Management and Event Promotion for Vinyl Cup Records

As Vinyl Cup Records’ Creative Manager, I led the transformation of the brand narrative and online presence. Taking charge of digital platforms, I seamlessly managed social media platforms, the websites, and operations for stores and artists managed. I coordinated pop-up events and enhanced the overall digital experience with the Oh Boy Roadshow, a collaboration with Oh Boy Records,. Within this dynamic environment, I crafted engaging stories, streamlined artist schedules, and amplified online presence. Notably, I redesigned Vinyl Cup Records’ WordPress website, introducing a sleek, user-friendly theme. My strategic content marketing approach contributed to the success of both the record stores and the Oh Boy Roadshow, offering a compelling digital experience for artists and music enthusiasts.

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